How to Customize Cosmetics Packaging?
With the maturity of the cosmetics industry, cosmetics are becoming more and more popular. So how to choose the best cosmetics packaging is important for brands. Let’s help you to customize the cosmetics packaging for you.
The classification of cosmetics.
Cosmetics can be classified into several categories based on their usage, function, and ingredients. Here are some common classifications of cosmetics:
Skincare: Skincare cosmetics are used to cleanse, moisturize, protect, and improve the appearance of the skin. They can include products such as cleansers, moisturizers, serums, sunscreens, and anti-aging creams.
Makeup: Makeup cosmetics are used to enhance or alter the appearance of the face, eyes, lips, and nails. They can include products such as foundation, lipstick, eyeshadow, mascara, and nail polish.
Haircare: Haircare cosmetics are used to clean, condition, style, and treat the hair. They can include products such as shampoos, conditioners, hair masks, hair serums, and hair sprays.
Fragrances: Fragrance cosmetics are used to add scent to the body or surrounding environment. They can include products such as perfumes, colognes, and room sprays.
Oral care: Oral care cosmetics are used to clean, freshen, and protect the teeth and mouth. They can include products such as toothpaste, mouthwash, and teeth whitening products.
Personal care: Personal care cosmetics are used for general hygiene and grooming purposes. They can include products such as soap, body wash, deodorant, and shaving cream.
Baby care: Baby care cosmetics are specially formulated for the delicate skin and hair of babies. They can include products such as baby lotion, baby shampoo, diaper cream, and baby wipes.
Common types of cosmetics flexible packaging
Cosmetics flexible packaging can come in a variety of shapes and sizes, depending on the specific product it is designed to contain. However, there are some common structures that are often used in cosmetics packaging.
Stand-up pouch: This is a popular type of flexible packaging that can stand up on its own due to a gusset on the bottom. It can come with or without a zipper closure and can be made with various barrier films to protect the product from light, moisture, and oxygen.
Flat pouch: This is a simple, flat packaging design that can be sealed on three sides. It can be made with a variety of films, including clear, matte, or metallized films.
Sachet: This is a small, single-use packet that is often used for samples or travel-sized products. It can be made with a simple sealing process or a tear notch for easy opening.
Spout pouch: Cosmetics products are mainly liquid, spout pouch is a convenient type for such products. We can both have clear or metallized films to make spout pouch with different types of caps for using.
Trends of Cosmetics Packaging
Sustainability: Consumers are increasingly concerned about the environmental impact of packaging waste. As a result, many cosmetic brands are adopting eco-friendly packaging options such as biodegradable materials, reusable containers, and refillable packaging.
Minimalism: Minimalist packaging design has been gaining popularity in recent years. Simple, clean designs with monochromatic or pastel color schemes are becoming more common. This trend is driven by the desire for a more sophisticated, streamlined look that also allows the product to be the focal point.
Personalization: Many brands are offering personalized packaging options to make their products more unique and engaging for customers. Customization can include anything from color choices to monogramming.
Innovative materials: As technology advances, so does the range of materials available for packaging. Some companies are experimenting with materials such as bioplastics, mushroom-based packaging, and even edible packaging.
Functionality: Packaging is not just about aesthetics; it also serves a functional purpose. Many brands are incorporating features like droppers, airless pumps, and other mechanisms to improve product dispensing and reduce waste.
How to customize the cosmetic flexible packaging
Material: We can both make clear or metallized film packaging, including recyclable material. Choose the best material structure to meet the request of the products.
Type of Shape：Choose the suitable type of shape for your products. We can make all types of pouch including flat pouch, stand up pouch, zipper pouch, spout pouch, roll film and etc.
Features: Different products have different request on bags’ feature, such as waterproof, air-barrier, anti-oxygen, and etc.
Design Printing: Choose the best printing method based on you need. We can make digital printing and gravure printing. Digital printing is suitable for small-middle size of orders, with different skus. And while gravure printing is widely used for big volume qty.